GIRLSTRONG launches Military Spouse collection to support NMFA

By AI, Created 9:57 AM UTC, May 20, 2026, /AGP/ – GIRLSTRONG has launched its She Serves Too Military Spouse Collection and will donate 50% of net proceeds from each shirt sold to the National Military Family Association. The campaign centers military spouses ahead of Nicole B. Gebhardt’s May 7 recognition as 2026 National Guard Spouse of the Year in Washington, D.C.

Why it matters: - The launch turns a retail product into a fundraising campaign for military families. - Every She Serves Too Military Spouse shirt sold will send 50% of net proceeds to the National Military Family Association. - The collection also puts a public spotlight on military spouses whose work and sacrifice often goes unnoticed.

What happened: - GIRLSTRONG launched its new Military Spouse Collection, She Serves Too, on May 5, 2026. - The Atlanta-based sportswear brand said the collection is designed to honor the resilience and sacrifice of military spouses. - GIRLSTRONG partnered with the National Military Family Association, a nonprofit that supports military families through advocacy and programs. - The company included a More information page with additional details about its giving-back efforts.

The details: - GIRLSTRONG will donate 50% of the net proceeds from each She Serves Too Military Spouse shirt to NMFA. - GIRLSTRONG CEO Lisa Crossley said the initiative reflects the brand’s focus on serving and giving back. - Crossley said she has a personal connection to the military because her father was a Marine and her brother served in the Navy. - The collection was inspired in part by Nicole Gebhardt, a National Guard spouse, author and transformational coach. - Gebhardt’s life story includes significant challenges and personal loss, and she has used those experiences to support other military spouses. - NMFA Digital Audience Manager MJ Boice said the organization was honored to be a recipient of the campaign. - Boice said NMFA began with a small group of military wives and later helped create the Survivor Benefit Plan.

Between the lines: - The campaign blends cause marketing with personal storytelling, which can make the message more relatable for buyers. - GIRLSTRONG is tying the collection to a specific military spouse at a moment when her recognition can amplify the campaign’s reach. - The emphasis on military spouses signals a broader effort to widen attention beyond active-duty service members.

What’s next: - Nicole B. Gebhardt will travel from Fairbanks, Alaska, to Washington, D.C., on May 7 to receive the 2026 National Guard Spouse of the Year honor. - Winners of the Armed Forces Military Spouse of the Year award are selected for community engagement, leadership and personal journeys. - The award program covers the National Guard, Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard.

The bottom line: - GIRLSTRONG is using its new collection to honor military spouses and direct money to a long-established military family nonprofit.